ROWR wanted to introduce a brand new exercise concept to Cork. A new approach to a full body workout that challenges your entire body from head to toe, working every muscle with every stroke. Rowing is low-impact so it is safe for your joints and extremely efficient. Working with rowing machines – this is one of the most effective cardio workouts you can do, working 85% of your muscles, improving your endurance and transforming your body.
It was really great to have a seasoned rower on the design team who had an in-depth understanding of the sport, even own to the sounds and techniques associated with rowing. We created a bold and strong visual identity and a social strategy that would see ROWR grow its following and fan base substantially.