Joes & Bros

A memorable and loved brand that matches the culture of this edgy eatery.

THE CHALLENGE

Three friends united to create a casual eatery tailored to the needs of students on the go – looking for better quality food at reasonable prices. Located in close proximity to the main campus of University College Cork, Joe’s + Bros needed a stand out visual identity, cool signage and help with their digital strategy.

OUR RESPONSE

We kicked off the project with an honest and interesting discussion around the edgy name! That addressed we powered on and designed a distinctive visual identity accompanied by a colour palette that was as bold as the name. We introduced pink to soften the name and designed a tool kit of patterns that could be easily applied across several pieces of print collateral. The result: a resounding success. A memorable and loved brand that matches the culture and vibe of an edgy eatery.