An identity that reflects the Earth ethos – to question our understanding of the world and embrace change.
THE CHALLENGE
Earth is a plant-based micro cafe in the heart of Cork City. The brand offer’s tasty plant based snacks & delicious coffee to go. The sharp rise in vegetarianism and vegans over the past 5 years has lead to a highly competitive market. We were approached by Earth to create a new brand identity and interior space for it’s first café that would stand out and get the attention it needed and deserved.
OUR RESPONSE
We felt that the traditional ‘plant-based’ visual aesthetic was becoming commonplace. From the get-go, we knew Earth needed to stand out from the crowd to compete with it’s competitors and mainstream fast food outlets.
We created a mark that reflects the Earth ethos – to question our understanding of the world and embrace change. With visual language and colourful leaf motifs in contrasting colours we created a dynamic, lively brand full of energy and spirit.
